For the most part, strategy, entrepreneurship, and innovation have been researched and practiced from a representational position. In this paper, we make a case for taking a performative turn. Strategists, entrepreneurs, and intrapreneurs are embedded-embodied actors who engage in...

Is it reasonable to evaluate process explanations such as effectuation using criteria that assume a world of efficient causation and linear variance? To address this question, our comment covers the following points. First, we review efforts by scholars within the management discipline to...