Auf der Basis einer umfassenden Analyse internationaler empirischer Studien der vergangenen 25 Jahre sowie einer empirischen Untersuchung von 468 jungen KMU setzt sich Sascha Kraus erstmals für den deutschsprachigen Raum mit dem Zusammenhang zwischen strategischer Planung und Erfolg in jungen...

The paper extends the argument (Reschke 2005b,c,d; Reschke and Kraus 2005) that strategy and strategic management can be seen as elements of a process of social evolution based on a model of systemic evolution that considers feedback on developments from the perception of actors. After...

This paper proposes a concept called ‘strategic entrepreneurship’ that is grounded in the three academic fields of strategy, entrepreneurship and marketing. Regrettably, those concepts are only rarely or partly applied in SMEs and young ventures. We therefore argue for a synthesis of the...

This article deals with the intersection of marketing and entrepreneurship, two at first sight significantly different concepts, attempted to be merged, resulting in a construct called ‘entrepreneurial marketing’ applicable specifically for SMEs and young ventures. Regrettably, real...

For technology-oriented SME, innovation and growth are important aspects of firm performance. A strategic orientation that emphasizes entrepreneurial behavior (entrepreneurial orientation, EO) may be an effective way to obtain these goals. However, there is little information on the internal...

The majority of today’s organizations – no matter what size, age or industry – are faced with the challenge of continuous and dynamic change, particularly in the context of the current financial crisis. In times of growing uncertainty and increasing speed of change, both new threats and...