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Easier is not always better : the moderating role of processing type on preference fluency
Nielsen, Jesper H.; Escalas, Jennifer Edson - In: Journal of consumer psychology : JCP : the official … 20 (2010) 3, pp. 295-305
Persistent link: https://www.econbiz.de/10008658296
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Incandescent affect : turning on the hot emotional system with bright light
Xu, Alison Jing; Labroo, Aparna A. - In: Journal of consumer psychology : JCP : the official … 24 (2014) 2, pp. 207-216
Persistent link: https://www.econbiz.de/10010366292