Parra, Xileidys; Tort-Martorell, Xavier; Alvarez-Gomez, … - In: Entrepreneurial behaviour : unveiling the cognitive and …, (pp. 239-258). 2020
Rational use of the information available to companies is one of the strategic concerns for both family businesses and non-family businesses. The aim is to make the best use of the information resulting from data analysis in order to gain strategic advantage and to be more competitive as a...
