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This book offers new transparent views and step-by-step methods for performance evaluation of a set of units using Data Envelopment Analysis (DEA). The book has twelve practical chapters. Elementary concepts and definitions are gradually built in Chapters 1-6 based upon four examples of one...
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In today's world, all firms’ corporate social responsibility (CSR) actions are coming under increasing public scrutiny. This is especially true for large companies whose decisions can and do have impact on society. Public service advertisements (PSAs), a mass-media approach, are advertisements...
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