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Entscheidung
Theorie
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Consumer behaviour
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13
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11
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Entscheidung unter Unsicherheit
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Expected utility
8
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Entscheidungstheorie
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Präferenztheorie
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Sarin, Rakesh
13
Sarin, Rakesh K.
5
Currim, Imran S.
4
Dyer, James S.
3
Baucells, Manel
2
Becker, João Luiz
2
Mintz, Ofer
2
Wieland, Alice
2
Andrews, Rick L.
1
Currim, Imram S.
1
Gilbride, Timothy J.
1
Keller, L. R.
1
Kirkwood, Craig W.
1
Lenk, Peter J.
1
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Management science : journal of the Institute for Operations Research and the Management Sciences
6
Decision analysis : a journal of the Institute for Operations Research and the Management Sciences, INFORMS
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Journal of risk and uncertainty : JRU
2
EURO Journal on decision processes
1
Econometrica : journal of the Econometric Society, an internat. society for the advancement of economic theory in its relation to statistics and mathematics
1
European journal of operational research : EJOR
1
Journal of behavioral and experimental economics
1
Journal of economic behavior & organization : JEBO
1
Journal of marketing
1
Operations research
1
Paper - Institute for Research in the Behavioral, Economic, and Management Sciences, Krannert Graduate School of Management
1
Theory and decision : an international journal for multidisciplinary advances in decision science
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ECONIS (ZBW)
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Prospect versus utility
Currim, Imran S.
- In:
Management science : journal of the Institute for …
35
(
1989
)
1
,
pp. 22-41
Persistent link: https://www.econbiz.de/10001066768
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2
Just society
Sarin, Rakesh
- In:
Theory and decision : an international journal for …
91
(
2021
)
4
,
pp. 417-444
Persistent link: https://www.econbiz.de/10012661495
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3
What drives managerial use of marketing and financial metrics and does metric use affect performance of marketing-mix activities?
Mintz, Ofer
;
Currim, Imran S.
- In:
Journal of marketing
77
(
2013
)
2
,
pp. 17-40
Persistent link: https://www.econbiz.de/10009717177
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4
Multi-stage purchase decision models : accommodating response heterogeneity, common demand shocks, and endogeneity using disaggregate data
Andrews, Rick L.
;
Currim, Imran S.
- In:
International journal of research in marketing : IJRM ; …
26
(
2009
)
3
,
pp. 197-206
Persistent link: https://www.econbiz.de/10003885204
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5
The right metrics for marketing-mix decisions
Mintz, Ofer
;
Gilbride, Timothy J.
;
Lenk, Peter J.
; …
- In:
International journal of research in marketing : IJRM ; …
38
(
2021
)
1
,
pp. 32-49
Persistent link: https://www.econbiz.de/10012506514
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6
Multicriteria decision making : an expository survey
Dyer, James S.
-
1978
Persistent link: https://www.econbiz.de/10000668098
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7
Ranking with partial information : a method and an application
Kirkwood, Craig W.
- In:
Operations research
33
(
1985
)
1
,
pp. 38-48
Persistent link: https://www.econbiz.de/10001019548
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8
A simple axiomatization of nonadditive expected utility
Sarin, Rakesh
- In:
Econometrica : journal of the Econometric Society, an …
60
(
1992
)
6
,
pp. 1255-1272
Persistent link: https://www.econbiz.de/10001131779
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9
Ambiguity and decision modeling : a preference-based approach
Sarin, Rakesh
- In:
Journal of risk and uncertainty : JRU
5
(
1992
)
4
,
pp. 389-407
Persistent link: https://www.econbiz.de/10001135068
Saved in:
10
Risk-value models
Sarin, Rakesh
- In:
European journal of operational research : EJOR
70
(
1993
)
2
,
pp. 135-149
Persistent link: https://www.econbiz.de/10001146594
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