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Das hybride Wahlmodell und seine Anwendung im Marketing
Dannewald, Till; Kreis, Henning; Silberhorn, Nadja - 2007
Traditional choice models assume that observable behavior results from an unspecified evaluation process of the observed individual. When it comes to the revelation of this process mere choice models rapidly meet their boundaries, as psychological factors (e.g., consumers' perception or...
Persistent link: https://www.econbiz.de/10010263706
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Das hybride Wahlmodell und seine Anwendung im Marketing
Dannewald, Till (contributor); Kreis, Henning (contributor);  … - 2007
Traditional choice models assume that observable behavior results from an unspecified evaluation process of the observed individual. When it comes to the revelation of this process mere choice models rapidly meet their boundaries, as psychological factors (e.g., consumers' perception or...
Persistent link: https://www.econbiz.de/10003635041
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Das Hybride Wahlmodell und seine Anwendung im Marketing
Dannewald, Till; Kreis, Henning; Silberhorn, Nadja - In: Marketing : ZFP ; journal of research and management 30 (2008) 1, pp. 7-18
Persistent link: https://www.econbiz.de/10003644619
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30 Jahre Forschung im deutschen Sprachraum zum quantitativ orientierten Marketing
Albers, Sönke; Hildebrandt, Lutz - In: Deutschsprachige Marketingforschung : Bestandsaufnahme …, (pp. 209-237). 2000
Persistent link: https://www.econbiz.de/10001518970
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Investigation of the stochastic utility maximization process of consumer brand choice by semiparametric modeling
Abe, Makoto; Boztuğ, Yasemin; Hildebrandt, Lutz - 2000
Persistent link: https://www.econbiz.de/10001546575
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Antecedents of the negative attraction effect : an information-processing approach
Wiebach, Nicole; Hildebrandt, Lutz - In: Marketing : ZFP ; journal of research and management 36 (2014) 1, pp. 5-21
Persistent link: https://www.econbiz.de/10010251073