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The effect of optic choice framing on short-term regret from actions/inactions : implications for marketing strategies
Pornpitakpan, Chanthika
- In:
Australasian marketing journal
18
(
2010
)
3
,
pp. 132-137
Persistent link: https://www.econbiz.de/10008653818
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Cross-cultural generalization of the effect of option choice framing on product option choices
Pornpitakpan, Chanthika
- In:
Asia Pacific journal of marketing and logistics
21
(
2009
)
3
,
pp. 342-354
Persistent link: https://www.econbiz.de/10003883513
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