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Mysterious consumption : preference for horizontal (vs. vertical) uncertainty and the role of surprise
Buechel, Eva C.; Li, Ruoou - In: Journal of consumer research : JCR ; an … 49 (2023) 6, pp. 987-1013
Persistent link: https://www.econbiz.de/10014314322
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How attribute quantity influences option choice
Sela, Aner; Berger, Jonah - 2011
Persistent link: https://www.econbiz.de/10009376777
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How attribute quantity influences option choice
Sela, Aner; Berger, Jonah - In: Journal of marketing research : JMR 49 (2012) 6, pp. 942-953
Persistent link: https://www.econbiz.de/10009688759
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How self-control shapes the meaning of choice
Sela, Aner; Berger, Jonah; Kim, Joshua - In: Journal of consumer research : JCR ; an … 44 (2017) 4, pp. 724-737
Persistent link: https://www.econbiz.de/10011780538
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Decision quicksand : how trivial choices suck us in
Sela, Aner; Berger, Jonah - In: Journal of consumer research : JCR ; an … 39 (2012/13) 2, pp. 360-370
Persistent link: https://www.econbiz.de/10009581288
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Does time of day affect variety-seeking?
Wight, Kelley Gullo; Berger, Jonah; Etkin, Jordan; … - In: Journal of consumer research : JCR ; an … 46 (2019) 1, pp. 20-35
Persistent link: https://www.econbiz.de/10012033921