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Using sensory substitutions to make better business decisions (or how sensory devices connected to our body can help us outperform AI and common data analytics)
Cerf, Moran; Brendl, C. Miguel - In: Biometrics and neuroscience research in business and …, (pp. 37-82). 2024
Persistent link: https://www.econbiz.de/10014560319
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Consumer decision making and aging : a commentary
Sternthal, Brian; Bonezzi, Andrea - In: Journal of consumer psychology : JCP : the official … 19 (2009) 1, pp. 23-27
Persistent link: https://www.econbiz.de/10003825319
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The effect of regulatory orientation and decision strategy on brand judgments
Wan, Echo Wen; Jiewen Hong; Sternthal, Brian - In: Journal of consumer research : JCR ; an … 35 (2008/09) 6, pp. 1026-1038
Persistent link: https://www.econbiz.de/10003861954
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An integration of perspectives on aging and consumer decision making
Cole, Catherine A.; Lee, Michelle P.; Yoon, Carolyn - In: Journal of consumer psychology : JCP : the official … 19 (2009) 1, pp. 35-37
Persistent link: https://www.econbiz.de/10003825306