We study Nature's trade-off when endowing people with the cognitive ability to distinguish between different time periods or different prizes. Our key premise is that cognitive ability is a scarce resource, to be deployed only where and when it really matters. We show that this simple insight...

We use a simple cost-benefit analysis to derive optimal similarity judgments - addressing the question: when should we expect a decision maker to distinguish between different time periods or different prizes? Our key premise is that cognitive resources are costly and are to be deployed only...

We extend the literature on competitive behaviour by investigating environments in which the choice to compete is not made by an individual themselves, but by someone else. Choosing on behalf of others is an integral part of life and gender may be an important factor in shaping the perceived...