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Managerial decision making in marketing : the next research frontier
Wierenga, Berend - In: International journal of research in marketing : IJRM ; … 28 (2011) 2, pp. 89-101
Persistent link: https://www.econbiz.de/10009238552
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Explaining competitors' reactions to competitive new products : the role of observables and managerial interpretations
Waarts, Eric; Wierenga, Berend - 1998
Persistent link: https://www.econbiz.de/10000168466
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The effect of intuitive advice justification on advice taking
Tzioti, Stefanie C.; Wierenga, Berend; Van Osselaer, … - In: Journal of behavioral decision making 27 (2014) 1, pp. 66-77
Persistent link: https://www.econbiz.de/10010236861
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The effects of process and outcome accountability on judgment process and performance
Langhe, Bart de; Van Osselaer, Stijn M. J.; Wierenga, Berend - In: Organizational behavior and human decision processes : … 115 (2011) 2, pp. 238-252
Persistent link: https://www.econbiz.de/10009229279
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The powerful triangle of marketing data, managerial judgment, and marketing management support systems
Bruggen, Gerrit H. van; Smidts, Ale; Wierenga, Berend - 2009
Persistent link: https://www.econbiz.de/10003794177
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The Powerful Triangle of Marketing Data, Managerial Judgment, and Marketing Management Support Systems
Bruggen, G.H. van; Smidts, A.; Wierenga, Berend - 2011
In this paper we conceptualize the impact of information technology on marketing decision-making. We argue that developments in information technology affect the performance of marketing decision-makers through different routes. Advances in information technology enhance the possibilities to...
Persistent link: https://www.econbiz.de/10014031530