Nudges are simple and effective means to help people make decisions that could benefit themselves or society. However, effects of nudges are limited to local maxima, as they are almost always designed with the “average” person in mind, instead of being customized to different individuals....

Privacy decision making has been examined from various perspectives. A dominant “normative” perspective has focused on rational processes by which consumers with stable preferences for privacy weigh the expected benefits of privacy choices against their potential costs. More recently, an...

Experts and workers in many domains make multiple similar but independent decisions in sequence. Previous research has shown that the serial position of the case in the sequence, an irrelevant factor, often influences the decision. Yet, the conditions under which serial position effects emerge...