Oliveira, Luis; Bai, Wensong; Johanson, Martin; … - In: International business in a VUCA world : the changing …, (pp. 333-355). 2019
We investigate the role of market uncertainties as determinants of the adoption of control and prediction in the internationalization of small- and medium-sized enterprises (SMEs). Building on the possibility that uncertain markets may lead to trade-offs between these strategies, as suggested by...