Privacy decision making has been examined from various perspectives. A dominant “normative” perspective has focused on rational processes by which consumers with stable preferences for privacy weigh the expected benefits of privacy choices against their potential costs. More recently, an...

While the effectiveness of nudges in influencing user behavior has been documented within the literature, most prior work in the privacy field has focused on ‘one-size-fits-all’ interventions. Recent behavioral research has identified the potential of tailoring nudges to users by leveraging...

Traditional theory suggests consumers should be able to manage their privacy. Yet, empirical and theoretical research suggests that consumers often lack enough information to make privacy-sensitive decisions and, even with sufficient information, are likely to trade off long-term privacy for...