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Transaction decoupling : the effects of price bundling on the decision to consume
Soman, Dilip
;
Gourville, John T.
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1998
Persistent link: https://www.econbiz.de/10001366836
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2
Overchoice and assortment type : when and why variety backfires
Gourville, John T.
(
contributor
);
Soman, Dilip
(
contributor
)
-
2004
Persistent link: https://www.econbiz.de/10002569397
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3
The role of computational ease on the decision to spend loyalty program points
Kwong, Jessica Y. Y.
;
Soman, Dilip
;
Ho, Candy K. Y.
- In:
Journal of consumer psychology : JCP : the official …
21
(
2011
)
2
,
pp. 146-156
Persistent link: https://www.econbiz.de/10009127093
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4
Overchoice : the effect of assortment type on brand choice
Gourville, John T.
;
Soman, Dilip
-
2003
Persistent link: https://www.econbiz.de/10003242540
Saved in:
5
The last mile : creating social and economic value from behavioral insights
Soman, Dilip
-
2015
Persistent link: https://www.econbiz.de/10011382094
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