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We address the challenge of determining the optimal investments for a firm with limited new product development (NPD) resources, when the product development opportunities come over time from two distinct technologies. Upfront investment in a product platform gives higher returns from...
Persistent link: https://www.econbiz.de/10014175647
Project Selection Under Uncertainty is the result of a five-year research program on the selection of projects in New Product Development (NPD). Choosing the New Product Development portfolio is of critical importance in today's business environment. The NPD portfolio has considerable strategic...
Persistent link: https://www.econbiz.de/10013519571
Persistent link: https://www.econbiz.de/10009374370