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Addressing directly to consumers has proven one of the most effective solutions to market a product or service development. If the invention of printing allowed an unprecedented increase, hitherto, communication to the masses, need to increase the impact of a promotional message led gradually to...
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Learning models extend the traditional discrete choice framework by postulating that consumers have incomplete information about product attributes, and that they learn about these attributes over time. In this survey we describe the literature on learning models that has developed over the past...
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knowledge-based economy and to deduct the socio-economic basics of the public marketing strategies in this context. The … objects of public marketing in contemporary economy, development models that incorporate the impact of knowledge marketing … strategies and relevant empirical analysis in the context of the Romanian economy development. The growth methods are based on …
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, Professor, URENIO Research, Aristotle University of Thessaloniki ‘Wellness City provides a balanced perspective on how health … personal health discourse to conceptualise wellness as an emerging industry, presenting empirical cases of community …, attraction, and export-orientated strategies around the world. Combining holistic health, urban governance and economic …
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