Foreword -- Preface -- Acknowledgment -- Consumer behaviour in developing nations : a conceptual overview / Ayantunji Gbadamosi, University of East London, UK -- Customer perceived value of frequent flyer programmes : an empirical study of airline passengers in China / Zhibin Lin ,Northumbria...

"This book takes a critical look at the often overlooked opportunities available for driving consumer demand and interest in developing countries. Emphasizing the power of the consumer market in emerging economies and their overall role in the global market system, this edited volume features...

"This book focuses on consumption activities of consumers in developing nations. Consumer behavior is notably the bedrock of marketing discipline. It also focuses on the fact that developing countries play pivotal roles in the global marketing system serving as homes to many multinational...

"This book focuses on consumption activities of consumers in developing nations. Consumer behavior is notably the bedrock of marketing discipline. It also focuses on the fact that developing countries play pivotal roles in the global marketing system serving as homes to many multinational...

"Examining how religion influences the dynamics of consumption in developing nations, this book illuminates the strategic placement of these nations on the global marketing stage both in terms of their current economic outlook and potential for growth. Expert contributors highlight the...