The adoption of environmental management practices is addressed in this paper. The use of consumer behaviour theory and a market research approach is discussed by describing how it was used in the study. Qualitative methods were used to gather data from dairy farmers in four New Zealand...

New Zealand’s success in raising agricultural productivity has been accompanied by higher input use, leading to adverse effects on the environment. Until recently, analysis of farm performance has tended to ignore such negative externalities. The current emphasis on environmental issues has...

The Greening Waipara Project developed and introduced a number of ecologically and environmentally-focused practices to the Waipara vineyards and wineries of North Canterbury, New Zealand. This paper describes the practices that were introduced to the Waipara wine industry as part of the...

The Greening Waipara Project developed and introduced a number of ecologically and environmentally-focused practices to the Waipara vineyards and wineries of North Canterbury, New Zealand. This paper describes the practices that were introduced to the Waipara wine industry as part of the...