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The effectiveness of benefit type and price endings in green advertising
Stafford, Marla Royne; Martinez, Jennifer; Oakley, Jared; … - In: Journal of advertising : official publication of the … 41 (2012) 4, pp. 85-102
Persistent link: https://www.econbiz.de/10009762980
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The effectiveness of benefit type and price endings in green advertising
Stafford, Marla Royne; Martinez, Jennifer; Oakley, Jared; … - In: Green advertising and the reluctant consumer, (pp. 77-94). 2014
Persistent link: https://www.econbiz.de/10010399381
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The public health implications of consumers' environmental concern and their willingness to pay for an eco-friendly product
Stafford, Marla Royne; Levy, Marian; Martinez, Jennifer - In: Journal of consumer affairs : official publication of … 45 (2011) 2, pp. 329-343
Persistent link: https://www.econbiz.de/10009531754
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Factors affecting the relationship between environmental concern and behaviors
Thieme, Jeff; Stafford, Marla Royne; Jham, Subhash; … - In: Marketing intelligence & planning 33 (2015) 5, pp. 675-690
Persistent link: https://www.econbiz.de/10011447564
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From thinking green to buying green : consumer motivation makes the difference
Stafford, Marla Royne; Thieme, Jeff; Levy, Marian; … - In: Journal of business strategy 37 (2016) 3, pp. 37-43
Persistent link: https://www.econbiz.de/10011595058
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Managerial-consumer eco-harmful media perceptions and eco-conscious attitudes : understanding the context within green media
Rademaker, Claudia A.; Stafford, Marla Royne; Andéhn, … - In: Journal of advertising research 60 (2020) 3, pp. 290-304
Persistent link: https://www.econbiz.de/10012301362