Research on environmental matters is interdisciplinary, involving business, history, sociology, and science. Taking care of the environment has long been an important issue, going back to ancient times. As part of corporate social responsibility, companies are expected to safeguard the physical...

People’s concern for the environment is prevalent throughout the world. Businesses have responded by creating and marketing products that are “green” or environmentally friendly. While there have been a variety of studies on green marketing, there has been little academic research on green...