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Consumer receptivity to green ads : a test of green claim types and the role of individual consumer characteristics for green ad response
Tucker, Elizabeth M.; Rifon, Nora J.; Lee, Eun Mi; … - In: Journal of advertising : official publication of the … 41 (2012) 4, pp. 9-23
Persistent link: https://www.econbiz.de/10009762958
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Consumer receptivity to green ads : a test of green claim types and the role of individual consumer characteristics for green ad response
Tucker, Elizabeth M.; Rifon, Nora J.; Lee, Eun Mi; … - In: Green advertising and the reluctant consumer, (pp. 4-18). 2014
Persistent link: https://www.econbiz.de/10010399390
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To be or not to be green : exploring individualism and collectivism as antecedents of environmental behavior
Cho, Yoon-na; Thyroff, Anastasia; Rapert, Molly Inhofe; … - In: Journal of business research : JBR 66 (2013) 8, pp. 1052-1059
Persistent link: https://www.econbiz.de/10009755358
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Exploring the normative influences of social norms on individual environmental behavior
Park, Seong-yeon; Sohn, Soo Hwa - In: Journal of global scholars of marketing science : … 22 (2012) 2, pp. 183-194
Persistent link: https://www.econbiz.de/10010405824
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Environmental orientation in going green : a qualitative approach to consumer psychology and sociocultural factors of green consumption
Lee, Hyun Ju; Park, Seong-yeon - In: Journal of global scholars of marketing science : … 23 (2013) 3, pp. 245-262
Persistent link: https://www.econbiz.de/10010408108