Similar Search Results

Ethically minded consumer behavior of Generation Z in Vietnam : the impact of socialization agents and environmental concern

Tri D. Le; Hoang Duc Tran; Thi Que Huong Hoang - In: Cogent business & management 9 (2022) 1, pp. 1-22

With a young population structure, young consumers in Vietnam have been becoming a driving force and a major purchasing power behind the economic development. While ethical issues associated with consumerism have been a topic of discussion in the society, young consumers have stepped up to the...

Persistent link: https://www.econbiz.de/10014433749

Exploring the psychological benefits of green apparel and its influence on attitude, intention and behavior among Generation Z : a serial multiple mediation study applying the stimulus-organism-response model

Rūtelionė, Aušra; Bhutto, Muhammad Yaseen - In: Journal of fashion marketing and management 28 (2024) 5, pp. 1074-1092

Persistent link: https://www.econbiz.de/10015323688

Mindful consumption : cultivating sustainable consumption behavior for food and clothing through mindfulness among Generation Z

Kumar, Sachin; Panda, Tapan K. - In: Journal of consumer marketing 42 (2025) 1, pp. 106-130

Persistent link: https://www.econbiz.de/10015205253

Environmentally and socially sustainable behavior of Generation Z in the context of tourist trips

Balińska, Agata; Jaska, Ewa; Werenowska, Agnieszka - In: European research studies 26 (2023) 4, pp. 945-959

Persistent link: https://www.econbiz.de/10014533292

How environmental understanding affects the green entrepreneurial intention of Centennials in Vietnam

Trung Ngoc Phat Le; Kim Hanh Nguyen; Ngoc Truc Han Nguyen - In: Entrepreneurial business and economics review : EBER 11 (2023) 4, pp. 123-137

Objective: The article aims to explore the role of environmental understanding in forming green entrepreneurial intention of the Centennials in Vietnam besides the effect of entrepreneurship education. Research Design & Methods: We constructed the research model based on the theory of planned...

Persistent link: https://www.econbiz.de/10014490306

From green hype to green habits : understanding the factors that influence young consumers' green purchasing decisions

Lopes, João; Pinho, Micaela Moreira; Gomes, Sofia - In: Business strategy and the environment 33 (2024) 3, pp. 2432-2444

Persistent link: https://www.econbiz.de/10014514265

Heroes and villains : children's stories of Eco-school learning as a scalar social site for sustainability practice

Ritch, Elaine L. - In: Journal of marketing management : JMM ; journal of the … 39 (2023) 7/8, pp. 521-549

Persistent link: https://www.econbiz.de/10014321524

Sustainability advocacy antecedents : how social media content influences sustainable behaviours among Generation Z

Confetto, Maria Giovanna; Covucci, Claudia; Addeo, Felice; … - In: Journal of consumer marketing 40 (2023) 6, pp. 758-774

Persistent link: https://www.econbiz.de/10014332334

Pro-environmental behaviours of Generation Z : a cross-cultural approach

Juma-Michilena, Israel-Javier; Ruiz-Molina, Maria-Eugenia; … - In: International review on public and non-profit marketing 21 (2024) 3, pp. 1-29

Persistent link: https://www.econbiz.de/10015080799

Generation Z - factors predicting decline in purchase intentions after receiving negative environmental information : fast fashion brand SHEIN as a case study

Zimand-Sheiner, Dorit; Lissitsa, Sabina - In: Journal of retailing and consumer services 81 (2024), pp. 1-10

Persistent link: https://www.econbiz.de/10015117889