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Greening retail : an Indian experience
Kumar, Prashant - In: International journal of retail & distribution management 42 (2014) 7, pp. 613-625
Persistent link: https://www.econbiz.de/10010387839
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Intents of green advertisements
Kumar, Prashant - In: Asia Pacific journal of marketing and logistics 29 (2017) 1, pp. 70-79
Persistent link: https://www.econbiz.de/10011613306
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Subduing effects of personal norms on materialism fostering green purchase behavior : modified norm activation model perspective
Jhawar, Anand; Israel, Duraipandian; Kumar, Prashant - In: Journal of global scholars of marketing science : … 33 (2023) 4, pp. 602-625
Persistent link: https://www.econbiz.de/10014369370
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The new ecological paradigm and consideration of future consequences : an integrated approach
Pachpore, Pranjal; Kumar, Prashant; Israel, D.; Patro, … - In: Asia Pacific journal of marketing and logistics 36 (2024) 5, pp. 1211-1229
Persistent link: https://www.econbiz.de/10015210513
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Impact of materialism on tourists' green purchase behavior : extended norm activation model perspective
Jhawar, Anand; Kumar, Prashant; Israel, Duraipandian - In: Journal of vacation marketing 30 (2024) 4, pp. 841-855
Persistent link: https://www.econbiz.de/10015159469
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Factors affecting consumers' green product purchase decisions
Kumar, Prashant; Ghodeswar, Bhimrao M. - In: Marketing intelligence & planning 33 (2015) 3, pp. 330-347
Persistent link: https://www.econbiz.de/10011298763
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An analysis of the green consumer domain within sustainability research : 1975 to 2014
Kumar, Prashant; Polonsky, Michael J. - In: Australasian marketing journal 25 (2017) 2, pp. 85-96
Persistent link: https://www.econbiz.de/10011729862
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In-store experience quality and perceived credibility : a green retailer context
Kumar, Prashant; Polonsky, Micheal Jay - In: Journal of retailing and consumer services 49 (2019), pp. 23-34
Persistent link: https://www.econbiz.de/10012025824