Tavitiyaman, Pimtong; Zhang, Xinyan; Chan, Hiu Man - In: Journal of Hospitality and Tourism Insights 7 (2024) 5, pp. 3148-3166
Purpose This study explored the impact of environmental awareness, knowledge, habits, attitudes, subjective norms and perceived behavioural control on purchase intention towards an eco-friendly hotel from a hotel guest perspective. The mediating role of habits and attitudes in the relationships...