Purpose – The purpose of this paper is to raise for debate among marketers the issue of the relationship between marketing and sustainability. Design/methodology/approach – An opinion piece, that presents the views of four authors on the current state of the debate in this field. Findings...

Cover -- Half Title -- Title -- Copyright -- Contents -- List of figures -- List of tables -- Foreword -- Acknowledgements -- Introduction -- 1 The financial services industry -- 2 The ICT industry -- 3 The automotive industry -- 4 The hotel industry -- 5 The marketing and media industries -- 6...