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Strengthening green competitive advantage through organizational learning and green marketing capabilities in a big data environment : a moderated-mediation model
Zameer, Hashim; Wang, Ying; Yasmeen, Humaira - In: Business process management journal 30 (2024) 6, pp. 2047-2072
Persistent link: https://www.econbiz.de/10015324361
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Green innovation as a mediator in the impact of business analytics and environmental orientation on green competitive advantage
Zameer, Hashim; Wang, Ying; Yasmeen, Humaira; Mubarak, … - In: Management decision 60 (2022) 2, pp. 488-507
Persistent link: https://www.econbiz.de/10013162834
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Green innovation and environmental awareness driven green purchase intentions
Zameer, Hashim; Yasmeen, Humaira - In: Marketing intelligence & planning 40 (2022) 5, pp. 624-638
Persistent link: https://www.econbiz.de/10013393504
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Sustainability-oriented corporate strategy : green image and innovation capabilities
Zameer, Hashim; Yasmeen, Humaira; Wang, Ying; Saeed, … - In: Management decision 62 (2024) 6, pp. 1750-1774
Persistent link: https://www.econbiz.de/10015046060
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The effect of retailer CSR and consumer environmental responsibility on green consumption behaviors : mediation of environmental concern and customer trust
Saif, Saad; Zameer, Hashim; Wang, Ying; Ali, Qadir - In: Marketing intelligence & planning 42 (2024) 1, pp. 149-167
Persistent link: https://www.econbiz.de/10014469246