"Marketing attempts to influence the way consumers behave. These attempts have implications for the organizations making them, the consumers they are trying to influence, and the society in which these attempts occur. We are all consumers, and we are all members of society, so consumer behavior,...

"A higher education History primary source textbook that embraces an argument based model for teaching history. It is part of the Debating American History series, and covers mass consumer culture in the 1920s."