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Reviews the concept of environmental scanning, presents definitions of the main concepts in the area and discusses the importance of systematic external analysis to organizations. Also seeks to provide an informed and practical overview of the environmental scanning process.
Persistent link: https://www.econbiz.de/10014763343
Reviews articles published during 1996 in the International Journal of Contemporary Hospitality Management , International Journal of Hospitality Management , Tourism Management and Travel & Tourism Analyst . Compares the central themes arising with those identified by a sample of hotel managers...
Persistent link: https://www.econbiz.de/10014763422
This paper reports on a study designed to explore the relationship between environmental scanning and business expansion strategies in the international hotel sector. Unit level perspectives on environmental scanning and business expansion strategies of trans‐national hotel companies (TNHCs)...
Persistent link: https://www.econbiz.de/10014763462