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The impact of unprofitable customer management strategies on shareholder value
Feng, Hui; Morgan, Neil A.; Rego, Lopo L. - In: Journal of the Academy of Marketing Science 48 (2020) 2, pp. 246-269
Persistent link: https://www.econbiz.de/10012290948
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The effect of customer service on retailers' shareholder wealth: the role of availability and reputation cues
Wiles, Michael A. - In: Journal of retailing 83 (2007) 1, pp. 19-31
Persistent link: https://www.econbiz.de/10003438198
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The worth of product placement in successful films : an event study analysis
Wiles, Michael A.; Danielova, Anna - In: Journal of marketing 73 (2009) 4, pp. 44-63
Persistent link: https://www.econbiz.de/10003860860
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The effect of implementing chatbot customer service on stock returns : an event study analysis
Fotheringham, Darima; Wiles, Michael A. - In: Journal of the Academy of Marketing Science 51 (2023) 4, pp. 802-822
Persistent link: https://www.econbiz.de/10014326648