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Purpose of the exploratory study in this paper is to provide a first test of the transferability of success factors known from virtual teams to an innovative virtual research team. Investigating a real R&D cooperation with two virtual (regional & national) and one local research groups permits a...
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Background: The unique, yet complex, new product development (NPD) process represents one of firms' most significant operations that impose high weightage onto its profitability margins and market reputation. Objectives: The object of the research is to identify critical success factors (CSFs)...
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