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The consumer adoption of sustainability-oriented offerings : toward a middle-range theory
Ramirez, Edward - In: Journal of marketing theory and practice 21 (2013) 4, pp. 415-428
Persistent link: https://www.econbiz.de/10010231847
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The antecedents and consequences of e-purchasing tools usage in supply management
Giunipero, larry; Ramirez, Edward; Swilley, Esther - In: Journal of marketing theory and practice 20 (2012) 3, pp. 279-292
Persistent link: https://www.econbiz.de/10009619155
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The effect of incentives on customer evaluations of service bundles
Andrews MacLelland, Melinda; Benedicktus, Ray L.; … - In: Journal of business research : JBR 63 (2010) 1, pp. 71-76
Persistent link: https://www.econbiz.de/10003909549