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When data on actual choices are not available, researchers studying preferences sometimes pose choice scenarios and ask respondents to state the actions they would choose if they were to face these scenarios. The data on stated choices are then used to estimate random utility models, as if they...
Persistent link: https://www.econbiz.de/10012464196
When data on actual choices are not available, researchers studying preferences sometimes pose choice scenarios and ask respondents to state the actions they would choose if they were to face these scenarios. The data on stated choices are then used to estimate random utility models, as if they...
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62 2.6.2 Die Theorie geplanten Handeins von Ajzen …-Cost-Hypothese 199 6.4 Theorie geplanten Handeins …
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