When modelling data generated from a discrete choice contingent valuation question, the treatment of zero bids affects the welfare estimates. Zero bids may come from respondents who are not interested in the provision of the public good; alternatively, some zero-bidders may be protesting about...

We investigate the reliability of transferring benefit estimates of forest recreation obtained from discrete choice CV data and conditional on forest-specific attributes. The transfer reliability is checked against the forest-specific estimates of mean and median willingness to pay. We report...