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It's all about catching the reader's attention
Smit, Edith; Neijens, Peter; Stuurman, Marijntje - In: International advertising and communication : current …, (pp. 43-68). 2006
Persistent link: https://www.econbiz.de/10003378100
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Success factors in newspaper advertising insight into content, design and placement factors that impact upon effects of newspaper advertisements
Smit, Edith; Neijens, Peter - In: Advertising and communication : proceedings 4th …, (pp. 55-60). 2005
Persistent link: https://www.econbiz.de/10003353599
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Brand relationship quality why relationships between consumers and their brands differ
Smit, Edith; Tolboom, Maarten; Bronner, Fred - In: Advertising and communication : proceedings 4th …, (pp. 120-129). 2005
Persistent link: https://www.econbiz.de/10003353716