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Rethinking brand architecture...
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Estimation
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Schmalenbach business review : sbr
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Werbe- und Markenforschung : Meilensteine - State of the art - Perspektiven ; Günter Schweiger zum 65. Geburtstag
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ECONIS (ZBW)
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Wer glaubt noch an bekannte Marken? : zur Struktur des Markenbewusstseins bei schnell drehenden Konsumgütern
Strebinger, Andreas
;
Otter, Thomas
- In:
Werbe- und Markenforschung : Meilensteine - State of …
,
(pp. 77-108)
.
2006
Persistent link: https://www.econbiz.de/10003415568
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The impact of business to consumer e-commerce on organizational structure, brand architecture, IT structure, and their interrelations
Strebinger, Andreas
;
Treiblmaier, Horst
- In:
Schmalenbach business review : sbr
58
(
2006
)
1
,
pp. 81-113
Persistent link: https://www.econbiz.de/10003246611
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