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The Bass (1969) diffusion theory often guides the construction of forecasting models for new product diffusion. To match the model with data, one needs to put forward a statistical model. This paper compares four empirical versions of the model, where two of these explicitly incorporate...
Persistent link: https://www.econbiz.de/10014083574
Five studies show that people, including experts such as professional chefs, estimate quantity decreases more accurately than quantity increases. We argue that this asymmetry occurs because physical quantities cannot be negative. Consequently, there is a natural lower bound (zero) when...
Persistent link: https://www.econbiz.de/10012967314
The decision of why a particular investor or an individual chooses to invest his/her portion of income in financial market or stock market depends on their knowledge of capital markets and their attitude regarding stock-market investing. Also, it's important to understand how investors seek...
Persistent link: https://www.econbiz.de/10013026618
Prior literature has found evidence that pleasant weather (namely, sunshine) leads to higher tipping rates, presumably because it improves the moods of either servers or patrons. However, studies examining the relationship between pleasant weather and tipping behavior have involved relatively...
Persistent link: https://www.econbiz.de/10013038796
Coefficient Alpha, which is widely used in empirical research, estimates the reliability of a test consisting of parallel items. In practice it is difficult to compare values of alpha across studies as it depends on the number of items used. In this paper we provide a simple solution, which...
Persistent link: https://www.econbiz.de/10014029919
We propose a new empirical representation of the Bass diffusion model, in order to estimate thethree key parameters, concerning innovation, imitation and maturity. The representation isbased on the notion that the observed data may temporarily deviate from the mean pathdetermined by the...
Persistent link: https://www.econbiz.de/10014031462
Consumers' budgets are influenced by the temporal frame used for the budget period. Budgets planned for the next month are much lower than recorded expenses, while those for the next year are closer to recorded expenses (study 1). The difficulty of estimating budgets for the next year imparts...
Persistent link: https://www.econbiz.de/10013134514
We present a survey design that generalizes static conjoint experiments to elicit inter-temporal adoption decisions for durable goods. We show that consumers' utility and discount functions in a dynamic discrete choice model are jointly identified using data generated by this specific design. In...
Persistent link: https://www.econbiz.de/10013065497
Many have speculated that the recent outbreak of COVID-19 has led to a surge in the use of online streaming services. However, this assumption has not been closely examined for music streaming services, the consumption patterns of which can be different from video streaming services. To provide...
Persistent link: https://www.econbiz.de/10013217827
Discovering the preferences and the behaviour of consumers is a key challenge in marketing. Information about such topics can be gathered through surveys in which the respondents must assign a score to a number of items. In this article we suggest a strategy to analyze such data and achieve this...
Persistent link: https://www.econbiz.de/10009349222