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Persistent link: https://www.econbiz.de/10013263116
A key to enhancing sales force productivity is finding ways to help existing reps sell more. In this paper, we focus on the process of internal efficiency benchmarking of a firm's sales representatives aimed at identifying strong and weak performers and providing meaningful and actionable...
Persistent link: https://www.econbiz.de/10009533312
We review a large number of empirical studies on Pay-What-You-Want (PWYW) pricing. We distinguish between laboratory experiments, field experiments, survey experiments and case studies. Based on this survey we identify the following two gaps in the recently flourishing literature on PWYW...
Persistent link: https://www.econbiz.de/10011412238
Although the maintenance of price stability and the attainment of full employment are important macroeconomics goals in any economy, Nigeria still contends with problems of high inflation and unemployment. This study examines the Phillips curve hypothesis (inflation and unemployment trade-off)...
Persistent link: https://www.econbiz.de/10012176204
We examine 1460 product recalls that were announced by U.S Official Agencies between January 1990 and December 2014. Consistent with previous research, we report statistically significant negative abnormal returns during the announcement dates. Moreover, our results suggest two main objectives....
Persistent link: https://www.econbiz.de/10012870948
Efforts to reduce inefficient healthcare spending are prevalent across the developed world. Among available policy options, the substitution of brand name for generic drugs is of particular interest because it can deliver large savings without objective quality sacrifices. These policies are...
Persistent link: https://www.econbiz.de/10013298104
This article presents a state-space representation known as parameters as states (PASTA) for linear market response models with time-varying parameters. The PASTA representation enables (a) conversion of the problem of estimating the time-varying effectiveness of marketing interventions from a...
Persistent link: https://www.econbiz.de/10012927823
This paper revisits the effects of income changes on consumption of private households by focusing on a commonly … disregarded and yet sizeable component of household expenditures: consumption of food and non-food consumer packaged goods. We … variable, household disposable income. Even after controlling for differences in needs and for consumption volume, we document …
Persistent link: https://www.econbiz.de/10013212517
Consumers' budgets are influenced by the temporal frame used for the budget period. Budgets planned for the next month are much lower than recorded expenses, while those for the next year are closer to recorded expenses (study 1). The difficulty of estimating budgets for the next year imparts...
Persistent link: https://www.econbiz.de/10013134514
Suppose that consumers incur fixed shopping costs and choose stores according to advertised discounts. Then, the extent to which a store will discount advertised items should increase with the profit from other regularly-priced items. Bookstores customarily advertise discounts on bestsellers....
Persistent link: https://www.econbiz.de/10014029593