A classic decision faced by technology suppliers and buyers is whether to compete in the product markets or cooperate through licensing. We address this question by examining an important, demand-side barrier to licensing -- the buyers’ cost of integrating a licensed technology. We argue that...

We demonstrate, using data for the period 1954-2003, that differences in exposure to consumption risk explains cross sectional differences in average excess returns (cost of equity capital) across the 25 benchmark equity portfolios constructed by Fama and French (1993). We use yearly returns on...

We demonstrate, using data for the period 1954-2003, that differences in exposure to consumption risk explains cross sectional differences in average excess returns (cost of equity capital) across the 25 benchmark equity portfolios constructed by Fama and French (1993). We use yearly returns on...