Lawrence, Kenneth D.; Pai, Dinesh R.; Lawrence, Sheila M. - In: Advances in Business and Management Forecasting : Vol. 6, (pp. 81-91). 2009
Forecasting sales for an innovation before the product's introduction is a necessary but difficult task. Forecasting is a crucial analytic tool when assessing the business case for internal or external investments in new technologies. For early stage investments or internal business cases for...
