The concept of willingness-to-pay (WTP) has attracted the attention of marketeers because of its use-fulness in many applications. Nowadays one aims at describing the market heterogeneity by estimating the distribution of WTP. However, this poses several problems that have been discussed...

Robust control theory is a tool for assessing decision rules when a decision maker distrusts either the specification of transition laws or the distribution of hidden state variables or both. Specification doubts inspire the decision maker to want a decision rule to work well for a ∅ of models...

We present the first calibration of quantum decision theory (QDT) to an empirical data set. The data comprise 91 choices between two lotteries (two "prospects") presented in 91 random pairs made by 142 subjects offered at two separated times. First, we quantitatively account for the fraction of...