Discussions concerning different structural equation modeling methods draw on an increasing array of concepts and related terminology. As a consequence,misconceptions about the meaning of terms such as reflective measurement and common factor models as well as formative measurement and composite...

Management researchers often develop theories and policies that are forward‐looking. The prospective outlook of predictive modeling, where a model predicts unseen or new data, can complement the retrospective nature of causal‐explanatory modeling that dominates the field. Partial least...

Purpose – Research on international marketing usually involves comparing different groups of respondents. When using structural equation modeling (SEM), group comparisons can be misleading unless researchers establish the invariance of their measures. While methods have been proposed to...