Product offerings in many consumer packaged goods (CPG) categories come in a variety of complex branding structures built around some discernable branding hierarchy. We develop a nonparametric statistical method in the context of a market response model to estimate the residual equity of each...

A research problem that has received increased attention in recent years is extending Bayesian nonparametric methods to include dependence on covariates. Limited attention, however, has been directed to the following two aspects. First, analyzing how the performance of such extensions differs,...