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The Asymmetric Effects of Posi...
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Estimation theory
Consumer behaviour
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Die Kausalanalyse : ein Instrument der empirischen betriebswirtschaftlichen Forschung
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ECONIS (ZBW)
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Consumer misestimations of small recurring changes vs. a single large lump sum
Gunasti, Kunter
;
Chen, Haipeng
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
4
,
pp. 605-617
Persistent link: https://www.econbiz.de/10014457870
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Assessing measurement invariance through multi-sample structural equation modeling
Steenkamp, Jan-Benedict E. M.
- In:
Die Kausalanalyse : ein Instrument der empirischen …
,
(pp. 399-426)
.
1998
Persistent link: https://www.econbiz.de/10001299875
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The biasing effect of common method variance : some clarifications
Baumgartner, Hans
;
Weijters, Bert
;
Pieters, Rik
- In:
Journal of the Academy of Marketing Science
49
(
2021
)
2
,
pp. 221-235
Persistent link: https://www.econbiz.de/10012434103
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