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Culture and marketing strategy in discount retailing

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Twenty years on - retailer advertising during and since the fall of the Soviet Union : Tallinna Kaubamaja, "Estonia's Department Store"

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A test of retail service brand extensions in Estonia : Tallinna Kaubamaja and Selver

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University business students' perceptions of retail shopping behaviour : a Canadian and Estonian comparative study

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From communism to capitalism : Tallinna Kaubamaja - Estonia's department store

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Department store shopping behaviour in Estonia and Latvia : a comparative study

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Mass customization and system development : case findings from the packaging industry

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Retail value chains: extension and development into transition economies : Stockmann in Estonia and Latvia

McKenzie, Brent; Merrilees, Bill - In: Baltic Journal of Management 3 (2008) 3, pp. 309-327

Purpose – In the area of international retail expansion the most challenging issues that firms struggle with are: which countries to expand to; which order to do it; and what are the retail drivers that can be readily exported to the new market versus which have to be market specific? The...

Persistent link: https://www.econbiz.de/10014685517