Cover -- Editorial advisory board -- Guest editorial -- The dark side of the pharmaceutical industry -- Went in for Botox and left with a rhinoplasty -- Transparency of hope -- Social media in medical and health care: opportunities and challenges -- Content and compliance of pharmaceutical...

Marketing, while essential to organisational success, is arguably one of the most controversial aspects of business management. Criticisms of marketing's impact range from fostering materialism and unsustainable consumption patterns through to the use of deception, stifling of innovation and...

The SAGE Handbook of Marketing Ethics draws together an exhaustive overview of research into marketing's many ethical conundrums, while also promoting more optimistic perspectives on the ways in which ethics underpins organizational practices. Marketing ethics has emerged in recent years as the...

Providing a framework for integrating aspects of externally directed corporate and marketing communication efforts, this paper makes a case for the communication of positive and credible ethical values as a potentially critical component in communications strategy and sustainable competitive...