Purpose – Fitting ethical responsibilities into day‐to‐day business practice represents a challenge for marketers who have to operate at the customer interface. When young children are the target market the puzzle becomes more complex. Based on a case study of the toy industry, this paper...

Purpose – Despite growing awareness of ethical and social responsibility (E&SR) issues in academia and industry, investigation of their influence on consumers' buying decisions has been limited. To help fill this gap, this paper reports the findings of a preliminary investigation to establish...

Purpose – To broaden the scope of our knowledge of collective voluntarily simplified lifestyles in the UK, by exploring whether voluntary simplifiers achieve their goals by adopting a simpler life. Design/methodology/approach – Radical forms of voluntary simplifier groups were explored...

Purpose – To define erotic retailing in the context of shops selling sexually arousing products to women, and the ethical implications of High Street “porno‐chic”. Its purpose is to assess the moral implications of access to sexual imagery and products in the High Street and examines the...

Purpose – To propose a model for ethical behaviour based on product, production and marketing methods, and to make use of qualitative data relating to a specific product in order to test its validity. This model is termed the Ethical Cube. Design/methodology/approach – The model was...