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"Understanding Personalisation addresses the global phenomenon of personalisation that has come to affect many aspects of everyday life. It identifies the dimensions of personalisation and its typologies. The focus is on influential instances of personalisation in communication, consumption,...
Persistent link: https://www.econbiz.de/10013326520
Purpose – To define erotic retailing in the context of shops selling sexually arousing products to women, and the ethical implications of High Street “porno‐chic”. Its purpose is to assess the moral implications of access to sexual imagery and products in the High Street and examines the...
Persistent link: https://www.econbiz.de/10014987118
Purpose – To demonstrate how a company's retail store design relates to its brand and is influenced by, and contributes to, its corporate values. Design/methodology/approach – The case study briefly summarises the significance of corporate values, branding and design in the retail industry,...
Persistent link: https://www.econbiz.de/10014803312