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What makes materialistic consumers more ethical? : self-benefit vs. other-benefit appeals
Ryoo, Yuhosua; Sung, Yongjun; Chechelnytska, Inna - In: Journal of business research : JBR 110 (2020), pp. 173-183
Persistent link: https://www.econbiz.de/10012237836
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The impact of materialism and moral identity on post-neutralization behavior in social media environmental campaigns
Ryoo, Yuhosua; Kafiliveyjuyeh, Soheil; Lee, Jung Ah; … - In: International journal of advertising : the review of … 43 (2024) 3, pp. 434-464
Persistent link: https://www.econbiz.de/10014550977
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The role of perceived freewill in crises of human-AI interaction : the mediating role of ethical responsibility of AI
Ahn, Jungyong; Kim, Jungwon; Sung, Yongjun - In: International journal of advertising : the review of … 43 (2024) 5, pp. 847-873
Persistent link: https://www.econbiz.de/10014551074
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Stop playing with your food : a comparison of for-profit and non-profit food-related advergames
Cicchirillo, Vincent; Lin, Jhih-Syuan - In: Journal of advertising research 51 (2011) 3, pp. 484-498
Persistent link: https://www.econbiz.de/10009383699